"Our current brand, as you may know, says ' . . . building tradition and pride,' and features a logo of the Glenn G. Bartle Library," wrote Hillary A. Fleming '92, chair of the Alumni Board of Directors' Branding Subcommittee. "While it's true that we are currently laying groundwork for building tradition through the Homecoming 2001 event, this motto may not fully describe what we are as an organization.

"The goal of the Branding Subcommittee is to come up with an appropriate, effective and memorable statement that describes what the Alumni Association means to alumni and to Binghamton," she continued. "This statement should be supported by a visual that is closely linked with the school."

You can help the Branding Subcommittee by answering the following questions:

Please be very concise with your responses. Your answers will help the Alumni Association Board of Directors achieve consensus on what the board collectively believes its definition is. With this common understanding, we can start to build on an overarching brand statement.