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Editor's note:
When Robert Kahn '92 leafed through the
spring 2004 issue of the Binghamton Alumni Journal, the
story about Michael
Fiur '81 caught his eye -- not many months before, he
had interviewed Fiur for a story in Newsday, but hadn't
known he was a fellow
Binghamton alumnus! We asked, and obtained, permission from
both Kahn and Newsday to reprint Kahn's story about
Fiur. Here it is!
Players
Pump Up the Volume; Personally chosen songs set the tone
By Robert Kahn, Newsday staff writer
Original date of publication in Newsday: September 2, 2003
Hum the theme from "Rocky" as
you read this and you'll understand why the right music can energize
an athlete.
"When there's a heavy song, it makes you push yourself a little
bit more," Thai phenom Paradorn Srichaphan explained yesterday
at the U.S. Open, using "heavy" as a synonym for "way
cool."
Adrenaline-pumping tunes are blasted from the loudspeakers at Arthur
Ashe Stadium as tennis players are introduced, during changeovers
and set breaks, and between matches.
When athletes register
at the Open (think "first day of school," but
with whiter clothing and more at stake) they're asked to fill out
a yellow 3-by-5 "My Tunes!" card on which they list their
musical preferences.
For those who don't list their favorites, officials rely on bits
of information they've gleaned from player profiles to match songs
to youthful personalities.
"
We want songs that will appeal to fans from the very top row down
to courtside, to the people in the President's Club and to the players," said
U.S. Open entertainment director Michael Fiur.
Players who've been on
the tour a long time have a signature sound. Newly retired Pete
Sampras always wanted Pearl Jam tunes on the speaker
for his walk-ons. Kim Clijsters likes Destiny's Child. Andre Agassi
never told U.S. Tennis Association types what song he wanted to hear
before a match, so Fiur and his colleagues play "Viva Las Vegas" before
he takes the court. When the Williams sisters return to the tour, the
USTA will be ready with their favorites: Serena likes (no big surprise
here) Nelly's "#1." And sister Venus has a thing for Rage
Against the Machine's "Killing in the Name."
"We had to find a parentally acceptable version of that to
play in the house," Fiur said.
Of course, it's most helpful when the players keep the entertainment
staff constantly updated with requests.
The night of his first-round match against Tim Henman, Andy Roddick
left a handwritten note for Fiur on a yellow Post-It note.
Roddick, known as a fan
of hardcore sounds, wanted to hear Metallica's "Enter
Sandman," because he knew two Metallica band members were in
the audience.
He had similar requests for his birthday night match against Croat
Ivan Ljubicic, but as the entertainment operatives were working their
3,800-song digitizer, the machine jammed up.
Music director Dan Beach "just went with whatever he could
get the machine to play," Fiur explained. In this case, that
was the un-Roddick-like Loverboy tune "The Kid is Hot Tonite."
"Andy comes off the match after 3 hours and 10 minutes, skips
the locker room and comes right up to us," Fiur recalled. "All
he could say was 'Michael, what was up with that?'"
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